The Climate Scale is an interactive exhibit that shows the climate impact our consumption has in an educational and interesting way. You get a shopping basket and fill it with everything you normally consume during one day. Products and services are represented by colourful bags of different weight depending on their impact on the climate. Weighing your basket on the scale, you get an indication of the climate impact of your total consumption. You can compare yourself to the average Swede and to the emission level considered sustainable to 2050. This leads to discussions about which emissions we are able to influence and which need to be reduced by businesses or society. New insights give opportunities to make climate smart choices.
Dealing with climate change requires knowledge and understanding of how we as individuals affect the climate in our every day life. What parts of our lifestyle and consumption create large and small emissions? What parts are easy to opt-out of and what choices are good choices from a climate perspective? Using The Climate Scale, this can be visualized in an easy and fun way. The Climate Scale helps citizens to adopt low-carbon lifestyles and creates opportunities to meet people and start conversations about sustainable lifestyles and how to reduce our carbon footprint.
To achieve behavioural changes requires both visualization / mapping of what the current situation is and knowledge of which parts affect the climate change. What decisions do I take every day? What impact do these decisions have on the climate and what options do I have to choose from? Which parts do I need to reduce myself and which must be reduced by, for example, businesses or society? To start a dialogue on these issues, exchange ideas and inspire others to make sustainable choices are, amongst others, key components for every individual to reduce his or her carbon footprint. The Climate Scale is unique because it opens up to a larger public and provides a forum where ideas can meet and knowledge can be obtained in an easy and individualised form.
With the Climate Scale, awareness and knowledge about how citizens can reduce their carbon footprint is spread. This is done in a positive way, in which insight and knowledge comes through interactivity and dialogue. New insights provide opportunities to make climate-friendly choices!
With the Climate Scale, new audiences can be reached. The Climate Scale attracts both young and old, those who are already engaged in climate issues and those who are curious to learn more. It is easy to understand and has a design that looks interesting and attracts a lot of people. If just one in a group starts to try the scale, the rest of the group often gets interested and important conversations begin.
More than 4000 people have tried the Climate Scale since august 2010. It has been on WWF Earth Hour event, OECD-conference, Stockholm Culture Festival, Green Capital Conference, amongst others. Several different operators get in touch and want to borrow the Climate Scale and sometimes build their own.
The Climate Scale has to be led by one or more tutors who guide visitors through the scale.
Environment and health administration